As tech companies increasingly collect user data, understanding how users perceive and respond to privacy controls is crucial. This study examines the trust gap between technical and non-technical users in service providers' data collection. By uncovering these disparities, we aim to inform the development of more effective privacy tools that resonate with diverse user groups.

This study explores how users' past security actions impact their blame attribution. Surprisingly, we found that non-compliant users tend to deflect blame onto service providers. These insights can help organizations develop more effective pre- and post-breach communication strategies.

This research explores why some users are more likely to update their software than others. While factors like update type (security vs. performance) and required restarts were not significant, trust in the software provider emerged as a key influence. Interestingly, those who intended to update often experienced higher levels of cognitive dissonance, suggesting that the decision to update can be a complex psychological process